Client’s Needs

• End-to-end support for a series of 04 webinars, each targeting senior IT titles in a specific industry vertical,
• 40-50 attendees per webinar.
• Go-live in less than 1 week.

EWA Solution

• Built a simple microsite with event information & registration, separate tabs for each webinar
• Built database per the remit for 4 industry verticals across 9 countries
• Identified best webinar tool, train and manage the entire proceedings
• Aggressive email marketing, tele-calling, social media posts to drive registrations

Results

Attendees &  registrations surpassed expected numbers for all webinars in the series  68 New Leads.