The Challenge:

• Our client an IT giant along with its local partner wanted to identify SMB customers in Kuwait using outdated server systems or who are up for renewal of their storage server and educate them about various storage and server upgrade.

EWA Solution

• EWA ran a 100% cold calling telemarketing campaign to target relevant customers. The campaign was conducted in 2 steps.
• EWA Tele-team assessed customers with pre-determined questions to assess if the organization could fit the needs.
• First round of Tele-calling helped identify customers with obsolete systems
• Second round of Tele-calling was done to set up one on one meeting of the customer with the client partners

Results

60 BANT qualified leads were shared with the clients partner