The Challenge:

•  Manage end-to-end CxO Round Table events across 8 cities in the Middle East region. The roadshow targeted HR & Finance heads from the client’s installed base accounts. Client wished to make the events paperless.

EWA Solution

•  The first step was to build a database of HR & Finance C-suite contacts, and then find a way to convince such non-IT personas to attend an IT event. Almost 3x the expected attendees were registered, in the expectation that many CHROs & CFOs may not be able to attend the event. However, in every one of the 8 cities we had more than planned number of attendees, with a high count of unique accounts. EWA also parallelly worked with hotels in all cities to identify the best venue to host such distinguished delegates. In order to meet the brief of going paperless for these events, EWA organized digital event branding elements that were both dynamic, eye-catching and completely paperless. Feedback was collected via tablets where delegates could also browse assets and mail to themselves those they wished to read/view.

Results

In every one of the 8 cities we had more than planned number of attendees, with a high count of unique accounts. The total number of attendees for the event were 272. The round tables offered great opportunities for interaction between SMEs from Oracle and customers, along with an enhanced event experience owing to the various digital elements leveraged onsite.