Client’s Needs

• As the MSA for HPE, supporting channel partners with their marketing objectives is an important aspect at EWA
• Intertec wished to bring in their existing HPE customers to showcase the benefits of adopting cloud technology with HPE GreenLake solutions
• Event management was the scope for EWA on this project

EWA Solution

• With events making a strong and crowded comeback, it has become an imperative for events to stand out they should offer more than just great content
• Start point was to plan for an interesting yet convenient venue, an out-of-the box experience
• Aiming for the outcome that delegates do not feel they are cooped up in a conference room
• EWA crafted an experience that included conference hosted at a premium hotel venue
• Followed by an outstanding event experience of viewing the Palm Jumeirah from a deck 52 floors high
• Dinner served at elegant, renown yet private locations helped foster the sense of pampering and luxury

Results

• By taking the meeting outside the conference room, the level of engagement between the hosts and the delegates reached new heights
• Both the channel partner and the customers were delighted with the experience and its outcome in terms of business impact