Client’s Needs:

• End-to-end support for a series of 04 webinars, each targeting senior IT titles in a specific industry vertical
• 40-50 attendees per webinar
• Go-live in less than 1 week

EWA Solution

• Built a simple microsite with event information & registration, separate tabs for each webinar
• Built database per the remit for 4 industry verticals across 9 countries
• Identified best webinar tool, train and manage the entire proceedings
• Aggressive email marketing, tele-calling, social media posts to drive registrations

Results

• Attendees & registrations surpassed expected numbers for all webinars in the series​
• 68 New Leads