Gamification website to generate brand awareness and engagement.
Customer requirement:
Create awareness on key offerings of Micro Focus in an engaging manner, via an innovative marketing campaign. Client also needed something that would work across different geographies.
EWA Solution
Create a campaign based on gamification, delivered with an innovative website. Website offers a never-repeated daily quiz game of 3 questions with multiple choice answers. Hints to the answers are to be found in an Assets Library hosting the latest information on Micro Focus solutions. Regular messaging to remind/reiterate why one must register and visit the site daily. Two weeks ago a video game was launched with custom designed characters and game boards, to generate more interest and engagement from the audience.
Results
The campaign is still in progress and is about half way through. There are around 115 registrants to date, within 8 weeks of launch. Around 50% of assets have been downloaded by over 15% of unique visitors. 15% of the visitors play the daily quiz regularly and around 20% of visitors are playing the video game.