HP LaserJet Tank Mall Activation, Kuwait
Client’s Needs
- To leverage a local high shopping season and associated festivals, client wished to run a mall activation targeting micro-SMB buyers with their super-efficient b/w LaserJet Tank printers.
- EWA scope included design, production of stall, liaison with mall authorities, staffing, sales management.
EWA Solution
- Develop design to suit requirements such as product demo, product benefits on video screens, eye-catching branding
- Production, staffing, and sales facilitation was managed smoothly on ground
Results
- The outcome high footfall with encouraging sales achieved across the 4-day activity