HP LaserJet Tank Mall Activation, Kuwait

Client’s Needs
  • To leverage a local high shopping season and associated festivals, client wished to run a mall activation targeting micro-SMB buyers with their super-efficient b/w LaserJet Tank printers.​
  • EWA scope included design, production of stall, liaison with mall authorities, staffing, sales management.​
EWA Solution
  • Develop design to suit requirements such as product demo, product benefits on video screens, eye-catching branding
  • Production, staffing, and sales facilitation was managed smoothly on ground
Results
  • The outcome high footfall with encouraging sales achieved across the 4-day activity