Client’s Needs

• Run a competitive storage take out campaign on 1,200 accounts across the Middle East.
• Profile the accounts to identify decision makers for storage replacement
• Qualify customers ready to replace existing storage with HPE storage solutions

EWA Solution

• Appointed 2 tele-agents to profile the data to identity and target 3 personas within each account. (3 weeks exercise)
• Ran a 3-week cold calling campaign to identify when their current storage infrastructure was up for renewal and convinced them to move to HPE storage servers
• Set up 1:1 meetings with each qualified customer and arranged a demo from the HPE sales team

Results

Generated $ 500K Qualified Pipeline within 6 weeks