HPE & Micro Focus PR Campaign
Client’s Needs
- A leadership change at one of our client’s regional office meant that the profile of the new leader needed to be uplifted.
EWA Solution
- EWA proposed a 360 degree approach with a strong element of PR
Results
The new leader graced the cover of the first issue of 2021. The same leader was also featured on the cover of magazine widely circulated at Gitex.
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Client’s Needs
- A newly launched, customer experience center, for a large IT client needed to be promoted to establish high brand recall.
EWA Solution
- EWA suggested an integrated marketing approach, PR was one of the tactics of the campaign.
Results
Due to our outstanding relationship we were able to get the head of the customer center on the front page of the magazine which was circulated during Gitex.
