Client’s Needs

• Infor wished to host the Smarter Manufacturing and Smarter Distribution Event on two consecutive days in Al Khobar and in Riyadh
• EWA was end-to-end event management
• The event targeted manufacturing and distribution companies in Al Khobar and Riyadh

EWA Solution

• EWA’s first task: build a database of key decision makers and influencers from these industry verticals
• The scope was broadened to include nearby industrial areas such as Dammam and Al Jubail
• Aggressive telemarketing to generate the right profile of audience
• Regular updates to the client included venue selection, branding elements, event experience ideas as well as logistical planning

EWA Solution

• The outcome was a full house, with innovative & reusable branding elements
• The feedback collected indicated a high satisfaction index as well as genuine interest from attendees to know more about Infor’s solutions