The Challenge:

• HPE has launched an executive briefing center in Dubai, titled HPE Digital Life Garage, the facility is designed for creating bespoke tailored solutions for customers based on the challenges they face. HPE has signed up with a number of partners to deliver these solutions jointly. Micro Focus is one of their strategic partners who needed to showcase the potential of the strong partnership via interactive content.

EWA Solution

• EWA proposed a video campaign, where a series of videos were shot at the beautifully designed HPE Digital Life Garage. The video features the Marketing Head of Micro Focus in conversation with the Director of the Garage, centered around the purpose of the Garage and the benefits customers and partners can reap and how Micro Focus adds value to those interactions. The video was then shared via online tech publications in the Middle East region. Social media amplification further conveyed the message to a broader audience.

Results

In lieu of a dry PDF, the interactive video helped get the message across effectively. The social media amplification garnered extensive engagement for the brand.