Client’s Needs:

• Logitech partnered with Pexip for a range of meeting solutions and was looking for a way to announce the partnership, ​while also clearly communicating the benefits of the range of solutions via digital platforms. ​

EWA Solution

• The start point was content creation – EWA designed and developed a joint brochure, an animated video, an infographic and other content that would be hosted on a custom-built website
• The website and all other tactics had to balance sentiments of both brands, while delivering on awareness and leads
• A social media pack was also developed and handed over for both partners to publish via their respective pages
• Website was optimized to process visitor information and deliver a great experience

Results

• The market was given a clear idea of the partnership and what it signified for their joint offering​