Client’s Needs

• To uplift the profile of regional leaders of client organizations via effective presence in media.​​​
• To position said leaders as one of the key people in the industry that is driving change and leading the charge in the new & unfamiliar circumstances that prevail now

EWA Solution

• Interviews & opinion pieces published in leading tech and business magazines/websites in the region.
• Coverage & amplification on Social profiles.
• Banner adverts leading to gated downloadable assets related to the topic of the message of the thought leader.​

Results

Consistent presence in media with POV of very high relevance during the pandemic.​