Client’s Needs ​

• To generate in Q1-2022, 10 high quality B2B marketing qualified leads in a very squeezed budget. The challenge was to execute the campaign and getting leads for a product which we didn’t do at all before. So we created a funnel in a way to first create product awareness, engage target audience and then captured leads.​

EWA Solution

• Run sponsored campaigns on Social Media (LinkedIn) for 4 weeks targeted to a very niche audience in Saudi Arab.​
• Multiple campaigns were planned, with different strategies for different platforms, setup, monitored and optimized efficiently and successfully executed during the quarter​
• Access to latest and exclusive downloadable gated assets helped capture quality leads​

Results

 16K+ total campaign impressions with an av. click through rate of 38.49% with a very low CPL. We exceeded the total number required and achieved 20 high quality marketing qualified leads instead of 10 as per client’s requirements in the given budget.​