Client’s Needs ​

• To generate in Q1-2022, 15 high quality B2B marketing qualified leads in a very low budget. The challenge was to execute the campaign and getting quality leads in a very short time. Moreover, the region was Kuwait and even more challenging since the targeted audience size was really small.​​​

EWA Solution

• Run sponsored campaigns on Social Media (LinkedIn, Facebook & Instagram) for 3 weeks targeted to a very niche audience in Kuwait.​
• Multiple campaigns were planned, with different strategies for different platforms, setup, monitored and optimized efficiently and successfully executed during the quarter​
• Access to latest and exclusive downloadable gated assets helped capture quality leads​​​

Results

 35K+ total campaign impressions with an av. click through rate of 0.72% with a very low CPL. We exceeded the total number required and achieved 27 high quality marketing qualified leads instead of 15 as per client’s requirements in the given budget.​

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