Client’s Needs

To generate in Q3, 30 high quality B2B marketing qualified leads in a limited budget and time. The challenge was not just the budget but more so, the target region that was Saudi Arab where it was very difficult to target IT decision makers in such big numbers, where there is a languange barrier too. ​

EWA Solution

• Run sponsored campaigns on Social Media (LinkedIn, Facebook & Instagram) for 4 weeks targeted to a very niche audience in Saudi Arab.
• Multiple campaigns were planned, with different strategies for different platforms, setup, monitored and optimized efficiently and successfully executed during the quarter
• Access to latest and exclusive downloadable gated assets helped capture quality leads

Results

584K+ total campaign impressions with a click through rate of 0.96%. We exceeded the total number required and achieved 52 high quality marketing qualified leads instead of 30 as per client’s requirements in the given budget.