Client’s Needs

• End-to-end support for an IT webinar, targeting senior IT titles in a specific industry verticals in mid-market companies & large enterprises, and provide a unique and engaging event experience

EWA Solution

• Existing database was used as per the target sector, personas & employee size.
• Wish-list companies were given top priority; aggressive email marketing, tele-calling was done to drive registrations
• Event experience was enhanced by an Emcee who hosted the entire session, along with a 15 minute e-bingo game being played by participants.
• Prizes such as iPhone and iPod were up for grabs.

Results

Surpassed client’s expatiations with 80 attendees and 205 Registrations.

All attendees enjoyed unique event experience.