Digital Campaign with MDS – Nimble Storage
Client’s Needs:
To generate in Q4, 30 high quality B2B marketing qualified leads in a limited budget and time.
EWA Solution
- Run sponsored campaigns on Social Media (LinkedIn) for 4 weeks targeted to a very niche audience in Saudi Arab.
- Multiple campaigns were planned, with different strategies including different types of ads (single image, carousel, InMail), setup, monitored and optimized efficiently and successfully executed during the quarter
- Access to latest and exclusive downloadable gated assets helped capture quality leads
Results
21K+ total campaign impressions with an overall av. click through rate of 78.09%. We exceeded the total number required and achieved 62 high quality marketing qualified leads instead of 30 as per client’s requirements in the given budget.