Client’s Needs:

• Organize an in-person event following GITEX, for key verticals – Education, FSI & Healthcare for an exclusive C-level round table at the HPE Digital Life Garage

EWA Solution

• Brought in external speakers to facilitate the round table discussion. Customers were more open to ideas when delivered by an external, brand-neutral speaker
• Non-sales approach that offered customers a platform to share their business aspirations and challenges
• Elegant sustainable experience at the event further enhanced the event experience​

Results

• Doors opened with key prospects and customers due to a non-sales approach
• 30 C level Attendees